The growth of design schools seems unstoppable. Designers born after 1980 have a totally different view of visual culture, aesthetic products, creative vision, and history from that of their predecessors. Communication aesthetics are in an ever-temporary state; design has become a dynamic and unstable area.

All these developments pose new questions to the status of the designer and the trade. With visual contributions, quotations, and short essays from dozens of international designers, thinkers, critics, and strategists, this book presents a new manifesto for the design economy of 2010 and beyond.