One of the most noteworthy and popular sociology books of all time, The McDonaldization of Society demonstrates the power of the sociological imagination to today's readers in a way that few books have been able to do.

Key Features of the new edition:

- brand new chapter examining the Starbucks phenomenon and its relationship to McDonaldization

- updated examples of McDonaldization, including online dating services (e.g. match.com), Viagra, MDMA (ecstasy), text-messaging, Ikea, and megachurches

- an increased focus on globalization, including an examination into the relationship between McDonaldization and the environment