This Online Course Pack consists of Marketing: An Introduction: International Edition, 9/e (ISBN: 9780135153109) plus Student Study Guide, 7/e
(ISBN: 9780131470286) and OneKey Blackboard Student Access Kit for Armstrong, 8/e

Marketing: An Introduction, 9/e

The ninth edition of this text presents the very latest in marketing thinking.  It builds upon an innovative and integrative marketing framework, one that positions marketing simply as the art and science of creating value for customers in order to capture value from customers in return.

Student Study Guide, 7/e

OneKey BlackBoard Student Access Kit for Armstrong, 8/e