Korvaava tuote: 9780132542050

This Valuepack consists of Marketing: An Introduction: International Edition, 9/e by Armstrong/Kotler (ISBN: 9780135153109); MyMarketingLab with E-Book Student Access Code Card (ISBN: 9780136069775)

For undergraduate courses in Principles of Marketing.

 

This best-selling, brief introduction to marketing teaches students marketing using a customer value framework.