For freshman through senior-level courses in Behavior Modification, Applied Behavior Analysis, or Behavior Therapy. Assuming no prior knowledge of behavior modification or psychology, this widely-adopted text offers students personal, hands-on experience with the principles of behavior modification and their application to everyday concerns — from helping children learn life's necessary skills to solving some of their own personal behavior problems. Written in a very readable style — with numerous real-life examples — it features extensive descriptions of the particulars of program design, implementation, and evaluation — and includes summary how-to guidelines for most chapters.