This book, which is an excerpt of the author’s Ph.D. dissertation, deals with the popular reception of early Italian television, during the years of the so-called “lungo miracolo” (1954-1969). To do so, the author focuses on the Catholic and Communist audiences’ perception of the first TV programs. The investigation into these two main groups’ reception is conducted through analysis of all TV references, tracked in the reader’s columns of the two most popular magazines of those years: the Catholic “Famiglia Cristiana” and the Communist “Vie Nuove”. The text ise introduced by a preface written by professor Stephen Gundle, one of the major experts on the circulation and reception of mass culture in modern Italy.