Essentials of Strategic Management: The Quest for Competitive Advantage, Gamble, John; Thompson, Arthur; Peteraf, Margaret, McGraw Hill

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Essentials of Strategic Management: The Quest for Competitive Advantage

John Gamble, Arthur Thompson, Margaret Peteraf

67,10 €

McGraw Hill
Asu: Pehmeäkantinen kirja
Painos: 5. painos
Julkaisuvuosi: 2017, 16.03.2016 (lisätietoa)
Kieli: Englanti

Essentials of Strategic Management presents a conceptually strong treatment of strategic management principles and analytic approaches that features straight-to-the-point discussions, timely examples, and a writing style that captures the interest of students. The standout features of this fifth edition of Essentials of Strategic Management are its concisely written and robust coverage of strategic management concepts and its compelling collection of cases. The text presents a conceptually strong treatment of strategic management principles and analytic approaches that features straight-to-the-point discussions, timely examples, and a writing style that captures the interest of students. The fundamental character of the fifth edition is very much in step with the best academic thinking and contemporary management practice. The chapter content continues to be solidly mainstream and balanced, mirroring both the penetrating insight of academic thought and the pragmatism of real-world strategic management.

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