Following in the footsteps of the BJ Gallagher’s international bestseller A Peacock in the Land of Penguins, Yes Lives in the Land of No is an imaginative and inspiring fable followed by a section of practical application material designed to help readers accomplish their goals in the workplace and life.

Readers are introduced to the narrator of the story as he ventures into the Land of No in search of Yes. He learns by watching others as they search, flounder, and eventually become disillusioned by the seemingly inevitable rejection. Though each is passionate about their cause, each fails to effectively deal with the obstacles they face. By watching their mistakes, the narrator learns how to persevere despite all the No's and ultimately succeeds in finding the Yes he was looking for.