This book explores the methodological frontiers of managerial and
organizational cognition (MOC), an exciting and diverse interdisciplinary body
of work that began with the publication in 1958 of James
G. March and Herbert A. Simon’s classic work Organizations. Entering
its fourth decade, the field gained significant momentum following the appearance of Anne S. Huff’s (1990) book Mapping Strategic Thought, which
explored the (then) methodological frontiers of MOC. The world has changed since then and so, too, have the methods available to MOC researchers; it is timely, therefore, to examine the
extent to which the methods that were foundational to the development of MOC are
still fit for purpose.


Taking stock of MOC’s many methodological accomplishments, the thought-provoking
chapters comprising this second volume of the New Horizons in Managerial and Organizational Cognition book series
set the agenda for the next phase of the field’s development.