In an unprecedented demographic shift, Latinos will comprise a third of the American population in just a matter of decades. While their influence shapes everything from electoral politics to popular culture, many Americans still struggle with two basic questions: Who are Latinos, and where do they fit in America's racial order? Laura E. Gomez, a leading expert on race in America, argues that it is only recently that Mexican Americans, Puerto Ricans, Cubans, Dominicans, Central Americans, and others are seeing themselves (and being seen by others) under the banner of a cohesive racial identity.