"Sport Finance, Third Edition", provides students with a grounding in the real world of financial management in sport, showing them how to apply financial concepts and appreciate the importance of finance in establishing sound sport management practices. Thoroughly updated to address the challenges facing today's professionals, this text engages students with a practical approach to traditionally difficult financial skills and principles. The final section of the text is completely new and covers areas such as how various sport entities are dealing with the effects of recession and how to analyze the unique issues that affect various segments of the industry. The real world of financial management in sport.