Considered one of the most influential business leaders of the 20th Century, Alfred P. Sloan created the organisational and marketing approaches that have become the models for all large companies well into the present day.

From his groundbreaking approaches for leadership by consensus, encouraging dissent, employing facts and data, and managing consumers, Sloan not only created the GM powerhouse, but influenced the strategic vision, managerial and leadership style, and operational discipline of today’s most successful companies.

In The Leadership Genius of Alfred P. Sloan, Allyn Freeman takes readers through a detailed analysis of the Sloan principles, their application at GM, and how established organisations are effectively implementing the concepts. The author distills lessons from companies as varied as IBM and Trader Joe’s to demonstrate the timeliness of Sloan’s principles and shows readers how to apply these concepts to their own organisations.

Sloan’s brilliance as the CEO of General Motors is legendary and the approaches he conceived of and implemented there timeless

Sloan’s organisational and marketing models remain as practical today as when they were first created

The Leadership Genius of Alfred P. Sloan provides a detailed analysis of each Sloan principle, its historic application at GM, and how established organisations successfully implemented the Sloan idea

In this book, Sloan’s innovative business practices are brought up to date with instructive case studies from modern companies that take a lessons-oriented approach for managers who want to duplicate the methods in their own companies

The book includes lessons from leading businesses across a wide range of industries, from IBM, Apple, and Sony to Heinz, Federated, and Trader Joe’s

Allyn Freeman is an experienced author and business consultant with strong connections within the business community