Personal, relevant, meaningful, and provocative are words faculty and students have used to describe Social Psychology. Franzoi takes the theory and research of social psychology and presents it in a way that students will find insightful, rewarding, relevant, and thought provoking. The analysis of evolutionary and sociocultural forces continues to be highlighted throughout the text, promoting both debate and recognition of common ground between these two perspectives and encouraging students to develop critical thinking skills through the examination of current controversies. This edition also features the introduction of the self as a theme to give students a meaningful context for exploring the key concepts of social psychology.