Deviating from Standard: Value Investing in the Era of Outliers is practical guide to the value approach of investing. Author Frank Martin has constantly asked "why" when investing in businesses and his intellectual honesty, rational thinking, and unbiased opinions combine to produce effective results. He picks companies that enjoy strong competitive positions and are priced to produce an attractive expected return. the most-time consuming and analytically damanding endeavor for a value investor is discovering companies whose investment virtues are not widely known or appreciated. Martin offers his personal perspectives for getting up close and personal with the stocks in your portfolio.