Principles of Marketing, 4/e

Brassington and Pettitt’s Principles of Marketing has proven to be hugely popular with first-time marketing students – leading them painlessly through their course from basic principles such as ‘what product should I market?’ to more specialised topics such as ‘Relationship Marketing’.

Prinicples of Marketing Student Access Card, 4/e

Accounting: An Introduction, 3/e

A comprehensive introduction to the basic principles and underlying concepts of financial and management accounting, as well as the core elements of financial management.  This extremely student-friendly text is praised for its clear and uncluttered style, as well as its interactive and lively presentation.