The book demonstrates how to create TV and FILM DRAMAS that encourage people to make positive behavioral changes to improve their lives.


The book teaches people how to:


* Create SERIAL OR STAND-ALONE DRAMAS that will appeal to a select audience


* Create characters that represent and attract the target audience


* Introduce subtle and convincing ways to improve the standard of living of the audience


* Conduct design workshops for preparing design documents that help script writers create 'convincing' dramas containing the behavior-change message accurately