- Research Theory
- The Library
- Defining the Research
- Review of Literature
- Methods and Procedures of Conducting the Research: Sample
- Methodology Procedures
- Quantitative Design: Experimental and Survey Research
- Qualitative Design: Ethnographic and Historic Research
- Method of Analysis
- Results
- Conclusions, Implications, and Recommendations for Further Study
- Writing and Communicating Research
- Includes concepts, theories, and research examples drawn from juried academic articles, trade journals, and business research studies
- Examples, key terms/concepts, questions, problems, summaries, and learning activities all relate directly to the fashion industry
- Each chapter includes a "Highlight of a Researcher" and "Highlight of a Fashion Business" that conducts research
- Workbook/manual format permits students to reference for ongoing and additional research
- Instructor's Guide provides suggestions for planning the course and using the text in the classroom
- PowerPoint Presentation provides outlines and ideas for lectures; compatible with PC and Mac platforms