This book is an invaluable resource for all retail managers regardless of their experience or setting. It is packed with case studies, self-assessment exercises and performance tips drawn from Peter's extensive experience and research in multiple organizations as retail Sales Manager and Buyer and from his role as Training Manager. Topics covered include: * transition to the new management job - leading and managing teams * setting objectives for high quality customer care and the best sales environment * how to manage the budget, inventory, and sales * coping with security, health and safety issues * recruiting and developing retail staff * managing effective communications. This book has been written with branch and departmental sales managers in mind, whose main accountability is to achieve targets and results. It will also be helpful to owners and senior executives who wish to review their manager training and customer care programs. Each chapter provides a summary checklist of key learning points for easy reference. Filled with useful tips and case histories it should have considerable value and practical application for retail sales managers everywhere.