This is a book about the survival of American industry: how the survival of a faltering company can be achieved if the principals are aware of, and willing to engage in the work necessary to turn a failing company into one with a future. Eugene F. Finkin says that turnarounds require a manager to go back to basics. If you want to know what the basics are and how the author has applied them in an actual turnaround, make the investment in this book. The Wall Street Journal



This is a book about the survival of American industry: how the survival of a faltering company can be achieved if the principals are aware of, and willing to engage in the work necessary to turn a failing company into one with a future. This no-nonsense book, written by a working expert in the field, focuses attention on the most crucial elements of a successful turnaround and the methods that can be used to identify and solve problems quickly. Finkin offers a practical working approach that slices away the usual theoretial abstractions. He clearly details the approaches and actions needed to achieve a successful turnaround for all major functional areas--finance, purchasing, marketing, personnel, maufacturing, inventory control, foreign operations, etc. Communication and its importance in developing commitment to the turnaround, as well as the roles played by government, organized labor, and the media in assisting or impeding the turnaround process are given Finkin's considered scrutiny.