*The first book to cover events management from a research angle *Includes a number of case studies to provide a well-rounded approach to the subject *Addresses key concepts, theories and discussions around subjects such as consumer behaviour, authenticity and new technology

Contributions by: Anna Borley, Alan Clarke, Larry Dwyer, Malcolm Foley, Matthew Frew, Gemma Gelder, Andrea Giampiccoli, Joe Goldblatt, Gordon Hunt, Leo Jago, Allan Jepson, Jennifer Jones, Seungwoo Lee, Clare Mackay, Kevin Markwell, Laura Misener, John Nauright, Gordon Waitt, Debra Wale