Events Management as a subject has been well documented from a practical angle, but this is the first book to cover events from a research perspective. Subjects on consumer behaviour, authenticity and new technologies are included, and the research angle is covered by addressing key concepts, theories and discussions centring on these subjects.

Contributions by: Anna Borley, Alan Clarke, Larry Dwyer, Malcolm Foley, Matthew Frew, Gemma Gelder, Andrea Giampiccoli, Joe Goldblatt, Gordon Hunt, Leo Jago, Allan Jepson, Jennifer Jones, Seungwoo Lee, Clare Mackay, Kevin Markwell, Laura Misener, John Nauright, Gordon Waitt, Debra Wale