The mark of outstanding leadership is not just about how good a leader you are, but about how many leaders you develop. In The Living Leader leadership guru Penny Ferguson shows that leadership is not a privilege for a chosen few but extends to everyone throughout any organization. It is about realizing the potential of every individual. The Living Leader shows how individuals can discover and develop new attitudes to motivation, communication and leadership. Ferguson shows that leadership is more about understanding than explaining; more about listening than telling; more about encouraging than showing; more about giving than getting; more about being than doing. Great leadership is about the behaviours, attitude, emotions and communication abilities of each individual leader.