It’s time to toss aside the touchy-feely notions of love in business and recognize the real power it holds. Love is not only appropriate in the context of business, it’s the foundation of great leadership, and, therefore, the very foundation of a thriving, competitive enterprise. When love is part of an organization’s framework and operationalized in its culture, employees and customers feel genuinely valued. Employees who are passionate about the work that they do are more loyal, innovative, creative, and inspired, and that translates to great customer experience. They don’t serve others out of obligation, but because of a genuine desire to improve people’s lives. And when customers reciprocate by loving your products, your services, and your people, that’s when something great happens. That’s when you get loyalty. That’s when you get raving fans. It’s a refreshingly human way of doing business.

Drawing on his work with a wide variety of companies from the Fortune 100 to smaller family-owned businesses, top consultant Steve Farber shares proven strategies, inspiring case studies, and practical lessons on how to build a corporate culture based on love, the ultimate competitive advantage. At the end of the day, it’s just damn good business.