With intelligent interviews and breathtaking illustrations, this book introduces sixty prominent representatives from the fields of advertising, architecture, art, design, fashion, and photography. Advertising specialists, architects, artists, designers, fashion designers and photographers all need one thing for their work: inspiration, stimulation and ideas that incite their curiosity, inflame their passion, lead their experimentation in new directions. Seeking this, many make their way westwards to America, to New York. Go West! presents outstanding works by sixty of these creative pioneers. In skilfully moderated interviews, the editor Patrice Farameh sheds light on their working methods, their motives, and the influence that the imaginative Americas, brimming with ideas in this creative scene, have worldwide on culture and industry. Text in English and German.