Times change. Technology changes. Menus change. And so the guidelines for men must be adjusted. That's why Esquire: The Rules is back, with all-new proclamations, restrictions, exhortations and nuggets of essential advice. From sex and women (Rule No. 870: Nobody makes a sex tape and comes out of it a winner) to drinking and dining (Rule No. 56: Saying "Allow me" without actually reaching for the bill does not suggest sincerity), work and leisure, and health and fitness, Esquire: The New Rules for Men defines the codes every successful man needs to live by now. And if all else fails, just remember Rule No. 88: No shaking hands in the men's room at work.