The no-nonsense, how-to guide to creating blogs that build business and drive profits–with coverage of the newest Web 3.0 technologies!

This book will show you specific dos and don’ts for creating thriving business blogs that meet your business’s financial and strategic goals.

You will learn how to define clear goals, create the right formats and content and choose the right tools–including state-of-the-art Web 3.0 tools that will offer you a powerful competitive advantage. Featuring case studies from Adidas, Wal- Mart, Google and HP, you will also learn tools and strategies for measuring return on investment, blog design and blogging guidelines.