Shows how using quantitative measurements techniques to gauge financial and non-financial company goals can help guide R&D management performance and improve company success. The text aims to enable readers to choose financial R&D projects, create a customer satisfaction and effectiveness index, measure every component of "idea-to-customer" time, and create a "balanced scorecard" that is focused on innovation rather than implementation. Each chapter concludes with a "lessons learned" section that highlights how to put the information provided to use in R&D management practice.