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The Case Study Handbook - How to Read, Discuss, and Write Persuasively About Cases
26,30 €
Harvard Business Review Press
Sivumäärä: 288 sivua
Asu: Pehmeäkantinen kirja
Julkaisuvuosi: 2007, 01.04.2007 (lisätietoa)
Kieli: Englanti
If you're enrolled in an executive education or MBA program, you've probably encountered a powerful learning tool: the business case. But if you're like many people, you may find interpreting and writing about cases mystifying, challenging, or downright frustrating. In "The Case Study Handbook", William Ellet presents a potent new approach for analyzing, discussing, and writing about cases. Early chapters show how to classify cases according to the analytical task they require (solving a problem, making a decision, or forming an evaluation) and quickly establish a base of knowledge about a case. Strategies and templates, in addition to several sample Harvard Business School cases, help you apply the author's framework. Later in the book, Ellet shows how to write persuasive case-analytical essays based on the process laid out earlier. Extensive examples of effective and ineffective writing further reinforce your learning. The book also includes a chapter on how to talk about cases more effectively in class. Any current or prospective MBA or executive education student needs to read this book.

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The Case Study Handbook - How to Read, Discuss, and Write Persuasively About Caseszoom
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ISBN:
9781422101582
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