Ted Brown, a leading expert in the field, provides the 30 most common reasons why businesses and executives say no to developing business continuity plans. Whatever the reasons cited, he provides the answers as to why every business should, no matter the size, should have a live, working business continuity plan in place. The book explains what a business should do to understand the need for a business plan and to protect themselves in the event of a crisis. The text provides a starting point to establish and implement a comprehensive and effective plan.