Building upon the success of the first book,
this second edition of Professional Area
Management has been revised and updated to include the key concepts of
Engage, Execute and Evolve – continuing its ground-breaking work of defining
and outlining the professional practice of outstanding retail area managers.
Packed with real-life case studies from operators and executives (including
Tesco, YO! Sushi, Hungry Horse, Stonegate, Harvester, St Gobain, Park Holidays,
Burberry, Loungers and many others) this book is essential reading for general
managers who aim to go further up the chain of command and area managers who
want to be the best in their field. In particular, Chris Edger outlines how
area managers can ‘close down the
distance’ between themselves and their units in order to optimise
performance. Without abandoning academic rigour he produces essential ‘how to’ checklists for the
ambitious general manager or area manager that can be applied out in the
field. This book is a vital accompaniment for those who aspire to train
or become great retail managers.