'Jennifer Eberhardt makes it clear that racism operates at all levels, and it fills me with hope to know that she is fighting it at all levels. More power to you, sister. The world needs you.' BENJAMIN ZEPHANIAH
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From one of the world's leading experts on unconscious racial bias comes a landmark examination of one of the most culturally powerful issues of our time.

We might think that we treat all people equally, but we don't. Every day, unconscious biases affect our visual perception, attention, memory and behaviour in ways that are subtle and very difficult to recognise without in-depth scientific studies.

Unconscious biases can be small and insignificant, but they affect every sector of society, leading to enormous disparities, from the classroom to the courtroom to the boardroom.

But unconscious bias is not a sin to be cured, but a universal human condition, and one that can be overcome.

In Biased, pioneering social psychologist Professor Jennifer Eberhardt explains how.
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'A critically important book.' DAVID OLUSOGA, author of Black and British

'Jennifer Eberhardt's ground-breaking work has the power to shift the debate and help shape a fairer society.' DAVID LAMMY MP

'Jennifer Eberhardt gives us the opportunity to talk about race in new ways, ultimately transforming our thinking about ourselves and the world we want to create.' MICHELLE ALEXANDER, author of The New Jim Crow

'Groundbreaking... essential reading for anyone interested in how we become a more just society.'BRYAN STEVENSON, author of Just Mercy

'This is an exciting book which needs to be read by so many educators.' DR VICTORIA SHOWUNMI, UCL

'An illuminating and readable account of how racial stereotypes and assumptions can cause social devastation and keep huge inequalities in place.' DR PRIYAMVADA GOPAL, University of Cambridge