OUP India Sivumäärä: 616 sivua Asu: Pehmeäkantinen kirja Painos: Paperback Julkaisuvuosi: 2006, 07.12.2006 (lisätietoa) Kieli: Englanti
Marketing Research is a comprehensive textbook specially designed to meet the needs of management students. It combines both the quantitative and qualitative aspects of marketing research, and addresses its utility for both the researcher and the end user.