This updated edition brings to fundraisers' attention the changes in what funders are looking for and developments in the application process. It makes fundraisers aware of common mistakes and how to avoid them, illustrating this using worked examples. This title is considered the standard and best book on the subject. It includes: a section on outcome funding; online applications; top tips from successful fundraisers; new case studies; and, examples of funders' guidelines for the 'ideal' letter.