This is a probing analysis of the origins, transformations, and prospects of the Western mentality behind genetic engineering and similar strategies for manipulating the basic elements of life. It is the first media ecology critique of the 'control paradigm' now dominant in developed societies, and a clarion call for cross-cultural dialogue. Beyond demonstrating in damning detail who the side-effects of new technologies usually turn out to be their main effects, the book also highlights alternative perspectives from other cultures and urges renewed attention to the inexhaustible resourcefulness of life itself.