Trust one of the most inventive companies in the world to come up with an entirely fresh take on travel books. World-renowned design firm IDEO shifts the attention of the traveler and everyday observer from mere sightseeing toward looking - really looking - at their surroundings. City by city each book in the series reveals authentic discoveries at every turn. Culled from the experiences and observations of the IDEO's designers, cultural anthropologists, and architects, these first two volumes delve into the social, architectural, and epicurean scenes of London and New York. Insightful, easy to use, packed with photographs and presented in a convenient on the go format. "IDEO Eyes Open" rekindles curiosity and invites visitors - and residents - to see these cities with fresh eyes.