RETAILING, 9E covers the fundamental areas and issues required for success in retailing with an approach specifically crafted to address your learning preferences and needs. Its concise chapters encourage you to develop entrepreneurial ideas and interests in a systematic, logical fashion. This edition's comprehensive, up-to-date presentation features news articles, retailing phenomena from around the world, cutting-edge technologies, and inside stories about leading retail decision-makers. The only text of its kind endorsed by the world's largest retail trade association -- the National Retail Federation (NRF) -- RETAILING uses a conversational writing-style that moves beyond memorizing dates, statistics, or definitions to focus on synthesizing information into a coherent plan that addresses the customers' needs and wants. The book's website is consistently updated for your use in case work or presentations and to ensure a fresh, relevant understanding of today's retailing industry.