This book is about how new media, and in particular, digital and social media, has changed the world of sports forever. The way fans receive information, communicate and form communities now predominantly lives online.  



But perhaps even more significant is the evolution of the sports media industry, where digital media has impacted the broader media industry, stimulated new media organisations, changed old media organisations and altered old conventions of journalism in equal measure.



 



It is no exaggeration to suggest that new media has turned the sports industry on its head. The implications for this are profound – both exciting and disturbing. So too is the impact on the way we form communities, the quality of news created, the way we receive information and prioritise news and content – all fundamental to our democratic processes and social and political lives.



 This study draws on the expertise of academics, scholars, experts and professionals at the forefront of the sports, media, and journalism fields. Calling upon the worldwide appeal of the sporting industry, this book is a prevailing testament to the pure influence of digital media on ALL parts of society.