Written for companies or individuals within a professional environment, Brilliant Idea, tells you everything you need to know about having ideas, developing ideas and driving ideas through to realization.

Do you wish you could come up with ideas, but don’t know where to start? Or maybe you’re already full of bright ideas and just need a little help in fine-tuning them.?

Companies expect their employees to be dynamic and forward thinking and if you get an idea right, the rewards can be great. Having great ideas will boost your motivation, improve your effectiveness and encourage innovation. In self-employment ideas are the life-blood of your business and it cannot survive without them.

But how can you come up with good ideas? And how do you get the backing you need to finally make it a reality? Brilliant Idea has all the answers. This new book will take you step-by-step through the life cycle of an idea. 

Find out how to create the right environment for having ideas and discover where ideas generate best. You’ll be encouraged to test and examine all the practical issues around your idea and be made aware of potential pit-falls, obstacles and pollutants that may kill your idea before its time.

When you’re ready to present it to others you’ll find all the essential steps you need to do this with confidence so your idea survives in the wider world.

DON'T BE GOOD, BE BRILLIANT.