Sports and Entertainment Marketing, Dotty Oelkers; Ken Kaser, South-Western Educational Pub

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Sports and Entertainment Marketing

Dotty Oelkers, Ken Kaser

60,90 €

South-Western Educational Pub
Sivumäärä: 432 sivua
Asu: Pehmeäkantinen kirja
Painos: International Editio
Julkaisuvuosi: 2007, 29.03.2007 (lisätietoa)
Kieli: Englanti

SPORTS AND ENTERTAINMENT MARKETING 3E continues to use sports and entertainment topics as the foundation for teaching marketing concepts. Each marketing function is incorporated throughout the text and is highlighted with an icon to indicate how it is used in the marketing process.

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