Features
- New visuals illustrating retailing principles and organization of the retail industry
- Extensive coverage of Internet retailing and international merchandising
- Updated examples, tables, analysis of retail sales figures, and list of retail organizations
- More detailed explanation of mathematical concepts
- New section on vendor-sponsored store merchandising programs and expanded store fixtures section
- Contemporary company profiles on retailers
- Instructor's Guide by Patricia Mink Rath of the International Academy of Design and Technology, Chicago. Includes chapter teaching tips, suggestions for individual and team projects, references, case studies, answers to end-of-chapter discussion questions and problems
- PowerPoint Presentation by Patricia Mink Rath of the International Academy of Design and Technology, Chicago. Slides provide the basis for a chapter-by-chapter lecture outline that helps you to present concepts and materials. The presentation is available on CD-ROM; compatible with PC and Mac Platforms