Well-known for its balanced approach to media industries and professions, "Dynamics of Mass Communication" offers a lively, thorough, and objective introduction for mass communication majors and nonmajors alike. This new edition embraces the digital age with a free student DVD that adds video and interactivity to the student's textbook experience and brings students up-to-date on the latest developments in mass communication - from the emerging role of cell phones and iPods in the mass media mix to the growing impact of blogs on the practice of journalism.