'The Ten Best / Marketing' offers the Top Ten, most effective, practical and useful action tips for the readers immediate use in marketing and direct marketing campaigns. Each page is presented in a brief bulleted style, includes the subject, then 10 bullet points with a short explanation of each. No history, no theory, no bs.Includes the Top Ten Copywriting Tips of all time, Ten Best Tips for Letters (ten best opening lines, ten best envelope teasers, etc), ten best places to find a great mailing list, best creative tips for ads and PR; Ten Best ways to find your target market; Ten Best ways to market, Ten Best figures to know in marketing, best tips for logo design, top ten resources in marketing, top Direct Marketing offers to test, Ten Best direct mail formats, etc, etc.This fast-paced book captures readers attention on every page with its fast-read bullet format. As with all Dobkin's books, not one wasted page.