Providing a broad selection of global cases, this book is a comprehensive resource encouraging students to understand and apply key concepts into situations faced in industry. Cases include teaching notes, questions, learning activities and solutions, and cover general, strategic, human resource, finance and operations management, plus marketing.

Contributions by: Julia N Albrecht, Andrés Artal-Tur, Willem Coetzee, Clara Cubillas-Para, Delly M. Chatibura, Aarti Dangwal, Sushant M. Desale, Kalliopi Fouseki, Joo-Ee Gan, Su Gibson, Matt Gnagey, Kathryn Hayat, Jamie Hoffman, Pilar Jiménez-Medina, Rohan Jugran, Ilias Krystallis, Maximiliano E Korstanje, Mohit Kukreti, Kimberley Camelia S. Langstieh, Rachel Hyunkyung Lee, Tiffany S. Legendre, Vasantha Lakshmi, Sarat Kumar Lenka, Kamakshi Maheshwari, Drew Martin, Miguel Mayol-Tur, Amitabh Mishra, Snigdha Mishra, Cass Morgan, Nametsegang Motshegwa, Selvalakshmi Muthuvelu, Preeti Narendra, José Miguel Navarro-Azorín, Naresh P Nayak, Evarisa M. Nengnong, Binh Nghiem-Phu, Maria Isabel Osorio-Caballero, Kabila Ramanathan, Senthilkumaran Piramanaygam, Andrea Salustri, Shwetasaibal Samanta Sahoo, Noelia Sánchez-Casado, Kader Sanliöz-Özgen, Hugues Seraphin, Colin Seymour, Abhijeet Shirsat, Chandradeep Singh, Hang T.B. Tran, Ranjana Tiwari, Alan Vijay, Alejandra Zuccoli, V.J. Sivakumar