Success in the global economy requires a new way of thinking. This seminal book from a senior Boston Consulting Group executive turns business upside down, completely deconstructing and redesigning the value chain. Heuskel explains that in order to prosper and grow, companies must become masters of invention, migrating to new markets and producing new business models to stay ahead. Benchmarking is no longer valid it's necessary to break the mold rather than fit it, positioning the company to quickly and efficiently grasp new opportunities. This is "benchbreaking." Readers will learn about this process and will discover that although new technology enables possibilities, knowledge is required to achieve the best results.

Dieter Heuskel (Dusseldorf, Germany) is the Senior Vice President of The Boston Consulting Group. From 1995 to 1997 he was Chair of the BCG's Worldwide Strategy Practice and in 1998 became Chair of the German Management Team.