Whereas management is described as the means of coordinating the current functions of planning, organizing, leading and controlling, strategic management is related more to a company's business strategy determined by fundamental choices. These choices define its long-term objectives, its value proposition in the market and how it is structured as a means of building and sustaining competitive business systems.
Key features include:
Authoritative yet understandable treatment of topics covered
Terms and concept review questions
Skill builders and discussion questions
At least one case study in each chapter
Extensive glossary
Study guide