The first in an exciting new relaunch of Ted Dewan’s Bing books – resized and beautifully produced for the next generation of toddlers – paving the way for Bing’s TV debut in 2014.


Ted Dewan has created a series that focuses on the dynamic between toddler and parent, and that speaks to them both equally, about life as a toddler and life with a toddler. With short, repetitive texts, bold, bright artwork and appealing characters, Bing offers both parent and child an enjoyable reading experience and a simple, reassuring guiding principle – that, whatever happens, it’s just a Bing thing, a normal occurrence, and nothing to get upset about.


Getting dressed is an important life skill to learn. It’s also really difficult! It’s hard to know which bit of your body goes into which hole! Clever Bing has mastered putting on his his clothes (with a little help from his constant companion Flip), but he’s struggling with the right order. And when he’s fully dressed, uh-oh, he has an accident. Don’t worry, Bing. It’s no big thing. Just get dressed all over again! That’s the Bing thing.