Value Chain Analysis (VCA) diagnoses the current state of a value chain and makes recommendations to improve its effectiveness and efficiency. Applying VCA in developing countries is very often subject to limited time and funding. This manual shows how VCA principles can be applied under such circumstances. It explains how to undertake an affordable VCA that still generates valid data and so produces recommendations that will have impact. The manual has four parts: Part 1: Our Approach to Value Chain Thinking - sets out the principles and practice of taking a value chain approach. Part 2: Conducting Value Chain Analysis - covers planning a VCA, conducting consumer research, interviewing, analysing, creating recommendations and reporting. Part 3: Case Studies - illustrates successful VCAs with case studies e.g. Ghanaian pineapples and Kenyan indigenous chicken. Part 4: Further Reading and Biographies The practical style and content will make this manual accessible to a wide audience: NGO practitioners; government policymakers and extension officers; private sector managers and consultants; and academics for teaching and researching.