Winning New Business is the book for everyone who needs to know the skills of successful selling but lacks the training ¿ or the courage ¿ to sell effectively.

Make no mistake, these days everyone in business is expected to be a sales person, whether they work in the sales team or not. With the growth in concepts like ¿total marketing¿, ¿living the brand¿, and ¿customer relationship management¿, the need for everyone in business to maximise sales and profitability is paramount. .

Written by Richard Denny ¿ one of the world¿s most renowned sales gurus ¿ Winning New Business takes the fear out of selling, showing you just what to do and how to do it. In true Denny style, he motivates and inspires from the first page till the last, giving you the ability and the confidence to succeed.

Bursting with industry insight and drawing on examples from TV¿s Top Gear to Muhammad Ali, Denny gives you the techniques and tactics you need to help you maximise your sales performance, whatever your role in the company.