One of the world's most inspirational business speakers, Richard Denny has helped countless thousands of salespeople become high flyers and now his vast knowledge and experience is distilled in this definitive new book. Essential reading both for those new to sales, but also invaluable for professionals who need to brush up their key skills, the book examines the key aspects of selling, providing insights into attitude and motivation, product knowledge, identifying USPs, presentations, negotiating, and closing a sale. If you want to win new business for your company, this is a vital addition to your business bookshelf.