Why is it that some customers buy from us and others do not? If a sale does not occur, the problem lies either with the seller or the buyer. Knowing about the buyer is vital. This book examines the gap between those who could buy and those who actually do buy, especially from the point of view of the personality type of the buyers. This easy to read and very practical book will quickly help anyone become a better salesperson. It takes a careful and detailed look at the personality types of buyers and the way that the professional sales person needs to be aware of these when trying to make a sale. Steve Deery identifies four main types, the analytical, driver, amiable, and expressive personalities and shows how the astute salesperson can capitalize on this knowledge and operate accordingly to greatly increase the likelihood of a sale. The book looks at the possible interactions, successes and failures of matching buyer and seller personalities. How Customers Like to Buy is a book for all professional sales people who want to improve their results. Results with improve significantly for anyone that reads this book and takes that extra moment to match their style to the personality of their customer. The keys to your success are in this book.