Today, perhaps more than ever, having an honourable character is of utmost importance, especially among leaders. In Adored, Tom DeCotiis draws on lessons learned throughout his career as a teacher, entrepreneur, and CEO to convey a message of values-based leadership that makes no distinction between ethical principles and business acumen. DeCotiis skilfully mixes his own personal narrative with actionable and insightful instruction as well as anecdotes from the world of business, sports, and entertainment, to create a valuable guide for leaders who should aspire to be adored rather than merely accepted